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Best Practices For Remarketing Banners

At Online Performance Marketing, we preach the value of site remarketing.  For most of our clients, this is done on a cost-per-click basis through Google AdWords.  To learn more on remarketing, go...

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Search Retargeting & How It Can Help Your Business

How do you reach customers when they don’t know your name? Display branding campaigns are expensive and not always right for small to medium businesses.  Online Performance Marketing has the solution...

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The Benefits of Adding Google Display Network to Your Online Marketing Plan

Many of our clients look for ways to expand their PPC accounts. My first suggestion is to begin advertising on the Google Display Network and here are some reasons why: Expand Your Reach The Google...

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E-Commerce Remarketing

Remarketing allows you to show ads to people who have visited your website as they continue to browse the internet. This gives e-commerce websites a second chance to advertise to potential buyers...

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B2B Remarketing

In my most recent blog post E-Commerce Remarketing I talked about how e-commerce websites are using remarketing to show ads to their website visitors for a second chance to make a sale. Creating...

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New Top Conversion Paths Report In Google Analytics

Like it or not, the new version of Google Analytics is here to stay.  It wasn’t an immediate hit around the office, but one report changed my mind: Top Conversion Paths.  You can find this report under...

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Brand Lift Benefits From Remarketing

It’s no secret: Online Performance Marketing preaches remarketing in conjunction with Google AdWords.  Remarketing is a great way for businesses who have found success in the search space to dip their...

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B2C Remarketing

In my recent blog posts about E-Commerce Remarketing and B2B Remarketing, I wrote about the different ways companies are using remarketing to re-engage and bring back visitors to their website....

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Remarketing with Google Analytics

As we have mentioned before, remarketing is a very powerful tool that should be included in all online marketing efforts. Now Google has made this great tool even better by allowing you to remarket to...

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Interest Targeting on the Google Display Network

The Google Display Network (GDN) has greatly evolved over the past few years.  With the evolution came new targeting categories.  Gone are the days of contextual targeting only.  Google now provides...

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Google Remarketing Case Study | Online Performance Marketing

How to Implement Google’s Remarketing We were an early participant in Google’s “Remarketing Program” which is what we have always called “Retargeting”. The following is a case study showing the effects...

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Google Remarketing Case Study | National Retail Chain | Online Performance...

Google Remarketing Case Study Results     We recently conducted a test of the Google Display Network to compare it with the Remarketing on Google’s Display Network and the results have astounded us....

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Leveraging The Display Network To Increase ROI

Paid Search Case Study On Leveraging The Display Network To Increase ROI Last month we took on a new client who had been handling their own PPC account for a few years. The main goal of the paid search...

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Google Remarketing Case Study | Online Performance Marketing

How to Implement Google’s Remarketing We were an early participant in Google’s “Remarketing Program” which is what we have always... More The post Google Remarketing Case Study | Online Performance...

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Google Remarketing Case Study | National Retail Chain | Online Performance...

Google Remarketing Case Study Results     We recently conducted a test of the Google Display Network to compare it... More The post Google Remarketing Case Study | National Retail Chain | Online...

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Leveraging The Display Network To Increase ROI

Paid Search Case Study On Leveraging The Display Network To Increase ROI Last month we took on a new client... More The post Leveraging The Display Network To Increase ROI appeared first on OPM.

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Best Practices For Remarketing Banners

At Online Performance Marketing, we preach the value of site remarketing.  For most of our clients, this is done on... More The post Best Practices For Remarketing Banners appeared first on OPM.

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Search Retargeting & How It Can Help Your Business

How do you reach customers when they don’t know your name? Display branding campaigns are expensive and not always right... More The post Search Retargeting & How It Can Help Your Business appeared...

View Article

New Top Conversion Paths Report In Google Analytics

Like it or not, the new version of Google Analytics is here to stay.  It wasn’t an immediate hit around... More The post New Top Conversion Paths Report In Google Analytics appeared first on OPM.

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Brand Lift Benefits From Remarketing

It’s no secret: Online Performance Marketing preaches remarketing in conjunction with Google AdWords.  Remarketing is a great way for businesses... More The post Brand Lift Benefits From Remarketing...

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