Google Remarketing Case Study | Online Performance Marketing
How to Implement Google’s Remarketing We were an early participant in Google’s “Remarketing Program” which is what we have always... More The post Google Remarketing Case Study | Online Performance...
View ArticleGoogle Remarketing Case Study | National Retail Chain | Online Performance...
Google Remarketing Case Study Results We recently conducted a test of the Google Display Network to compare it... More The post Google Remarketing Case Study | National Retail Chain | Online...
View ArticleLeveraging The Display Network To Increase ROI
Paid Search Case Study On Leveraging The Display Network To Increase ROI Last month we took on a new client... More The post Leveraging The Display Network To Increase ROI appeared first on OPM.
View ArticleBest Practices For Remarketing Banners
At Online Performance Marketing, we preach the value of site remarketing. For most of our clients, this is done on... More The post Best Practices For Remarketing Banners appeared first on OPM.
View ArticleSearch Retargeting & How It Can Help Your Business
How do you reach customers when they don’t know your name? Display branding campaigns are expensive and not always right... More The post Search Retargeting & How It Can Help Your Business appeared...
View ArticleNew Top Conversion Paths Report In Google Analytics
Like it or not, the new version of Google Analytics is here to stay. It wasn’t an immediate hit around... More The post New Top Conversion Paths Report In Google Analytics appeared first on OPM.
View ArticleBrand Lift Benefits From Remarketing
It’s no secret: Online Performance Marketing preaches remarketing in conjunction with Google AdWords. Remarketing is a great way for businesses... More The post Brand Lift Benefits From Remarketing...
View ArticleInterest Targeting on the Google Display Network
The Google Display Network (GDN) has greatly evolved over the past few years. With the evolution came new targeting categories. ... More The post Interest Targeting on the Google Display Network...
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